Absolute Power Does NOT Corrupt Absolutely Essay -- Lord Actor

A man named Lord Actor once said, "Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men." This means that giving a person some power can turn them into a bad person. However, giving someone absolute power will always corrupt some and that these people are always bad. Knowing what the quote means the question remains, is the quote true? The answer is no. "Power tends to corrupt, and absolute power corrupts absolutely. Great men are almost always bad men." This is because nothing is always anything, a person’s bad deeds can be outdone by good deeds, and corruption is a matter of opinion. Nothing in the world we live in is always anything. Even though there is what we call "facts," even those facts are sometimes disproven with other facts showing the falsity of that fact. This same idea can be applied to the idea that a person given absolute power will always be corrupted. Just as it does not always rain when it is supposed to, an absolute monarch is not always bad. If there is even one example that shows otherwise, you might come to the conclusion that the statement is false, and that example is Maria Theresa. When Maria Theresa came into power she deemed herself an "absolute monarch" in order to have more control over her people, but she used this absolute power to create many successful reforms such as making the feudal system fairer to the serfs and giving them rights. One of those rights was limiting the amount of time they could work per day. Maria thought this would improve productivity and living standards. Reforms such as these made her country prosperous dur ing her rule. Phillip II, Louis XIV, and Fredrick II were all the same way, they may have shown some sign of c... ...versal definition of what is right and wrong. This is impossible due to the fact that ones perception of right and wrong is made from their own personal experiences and what they have learned. This is principally the idea of moral relativity. History is like a giant story book being rewritten over and over to fit the author’s personal view of the topic. Like a new Hollywood movie remake of an older classic, it's the same story but with pinch of the producers opinion. Lord Actor’s statement, "Power tends to corrupt, and absolute power corrupts absolutely. Great men are always bad." is false because of that. This quote is just showing Lord Actors opinion which happens to be wrong because of wording such as tends, always, and absolutely which dramatically change the meaning of the quote. Nothing is absolutely anything, just like the validity of the quote is zilch.

How Foreign Ownership Has Affected the English Premier League

Introduction The Premier league is the top soccer division in England. It is claimed to be the richest league in the world where some of the most popular players and football teams play. Most professional sports teams that are capable of buying top football players are generally the most successful. Foreign investment in English Premier League teams has become a trend and a way of becoming rich and successful. Most of the clubs in the league are controlled by foreign investors out to make profits. Liverpool F.C was formed in 1892 by John Houlding to play at Anfield after Everton F. C vacated the field. The club is arguably the most successful club in England. It has won 18 First Division titles, 7 FA Cups, 7 League Cups, and 5 European Cups. Liverpool F. C. signed a deal with Prince Faisal Al Saud to initiate and activate an elite commercial collaboration between F6, Liverpool F. C. , and the Richard Petty Nascar Team. Factors of management that are strength to the program Collaborat ion with effective partners is a major strength in the performance of the club.These exclusive collaborations explore collaborative commercial opportunities viable to football, Nascar racing, and interactive media in the Middle East country, Saudi Arabia and the surrounding nations. The Middle East sport market has great potential of growth, as the fan base in the region is growing everyday. The deal will strive to enhance the level of football competition, sports management expertise and soccer players in the region. Among the strategic partnership, plans in mind include the creation of academies and training facilities owned and controlled by Prince Faisal's organization.The framework for collaboration in Nascar has been created to evaluate the expansion of a Nascar racing circuit and Richard Petty racing institutions in the Middle East environs. F6 is one of the leading investors in interactive sports media in Saudi Arabia and has considered this deal as a perfect opportunity to bring in local teams and athletes, and introduce new methods of management and training in sports. It will also provide employment opportunities and innovative reality media production techniques (Foster et al, 2006). Liverpool fans have greatly contributed towards the success of the club.The number of Liverpool fans has increased as a result of celebrating the club’s sale to new owners and also due to the appointment of a new manager Roy Hodgson. The signing of a new player Joe Cole saw the Liverpool website break its previous record of 65 million page views to over 85 million page views. The news of Joe Cole signing raised the page view impressions to over 483,000 in just an hour. In addition, the time that the club’s fan spend in the site increased from five minutes to seven minutes while the average number of page view increased from 4. 5 to 5. 95. Factors of Profitability and viabilityOne of the factors contributing to profitability and viability of Liverpool is t he use of market value approach. This approach has enabled the company to assess its market value and thus evaluate its overall performance (Foster et al, 2006). Other approaches that have also contributed to the clubs success include the Acquisition-Based valuation approach and the Sabermetrics technique. The Acquisition-Based valuation approach assists in making viable acquisition for the club while the sabermetrics is very useful in the evaluation of players’ performance and the overall performance of the club (Foster et al, 2006).As a result, Liverpool F. C. debts have almost doubled to ? 86m based on the latest financial reports. The club has however recorded an increase in profits after making losses the previous year. The club’s annual accounts show a pre-tax profit of ? 10. 2m in 2008, which is an increase fro the previous year in which the club made a loss of ? 21. 7m. Application of Triangulation to gain an accurate value of the club Technological development and growth has been one of the most effective ways of using triangulation to gain accurate value for Liverpool.The club launched Assigra’s agentless backup and recovery hardware, Televaulting that prides a back-up for data in a disc. Liverpool was in the past using legacy tape-based backup and disaster recovery (DR). The use of the new software is aimed at increasing the speed of back up and recovery and provides a guarantee 100% success rate in recovering lost data. The old system was limiting in that every time a back up of the i-series based ticketing system took place, the whole system had to be shut down. This was greatly inconveniencing because the backups were limited to once a day only.The club had to think of a way of recovering data in case it was lost in an effective manner (Turner, 2007). The new backup system now safe guard vital business data across Liverpool FC’s major sites: Anfield, Melwood and Academy. Changes to improve value Liverpool introduced a new approach to training in order to ascend and stay at the top of English and European football. The owners of the club have created the position of Director of football strategy in a bid to ensure that the club maintains a top position in English football.Although the Director of football strategy is the most unpopular post in English football, the new owners of Liverpool view this as the most appropriate strategy to run the club. The owners have introduced the principles of sabermetrics, which are very successful in baseball. Sabermetrics is defined as the analysis of baseball based on objective evidence, particularly baseball statistics that evaluate the in-game activity as opposed to industry activity such as attendance. It is thus a set of statistics that is used to assess the overall performance of a player or team.For instance, Top player ratings normally referred to, as Batter-Fielder/Pitcher Wins is a rating used to evaluate the value of baseball players and to facilitate the comparison of players against each other, despite playing for different teams or different positions. Value Over Replacement Player (VORP) is a metric that measures hitters contribution (offensive) and Pitchers contribution in a team compared to a fictitious average player (Turner, 2007). This measurement is used to evaluate a payer’s Replacement level. The use of these quantitative metrics n football has transformed Liverpool F. C. for the better. Events from 1997 to 2003 and principles of improvement Gerard Houllier, the former French national team manager, was introduced into the Liverpool management team for the 1998–99 season to work alongside Roy Evans. Evans did not find the deal favorable to him and decided to quit in November of 1998. The club became a founder member of the G-14 group of clubs in September 2000. The organization was formed to create a united voice to air their opinions and suggestions to soccer governing bodies FIFA and UEFA.Liverpool rema ined an active member of the G-14 clubs until it was disbanded in 2008. In its place, the European Club Association was established. The 2000-01 season was one of the best Liverpool’s seasons in the clubs history. The players Owen, Fowler, Gerrard and Hyypia played a role to the club’s third place finish and hence a qualification to play in the champion league. The club also won the FA Cup, League Cup and UEFA Cup, together with the charity shield and the European Super Cup in 2001.Liverpool finished as number two in the premier league 2001–02 season, their best league finish since 1991, but was subjected to a embarrassing defeat in the League Cup Third Round by Grimsby Town. The Clubs manager Houllier suffered a serious heart problem, which made him inactive in the club for three months beginning from November. How sale of the club will affect the strategic direction The sale of the club by CFO will affect my strategic direction in several ways. The sale of the club might affect the value of the club depending on the effect it will have on the stakeholders of the club.If the fans are not happy with the sale, then the clubs fan-base will be affected. Fewer fans will visit the club’s website leading to a fall in the club’s earnings. Some investors might feel cheated and withdrawal their support for the club. This will affect the equity value of the club. The sale of the club will thus affect the overall running of the club including the approaches used by the management. Factors that would underlie the changes and research to strengthen the recommendations There are two factors that would underlie the changes in Liverpool football club.The two factors are change of the valuation approach in acquisition and accounting for player-related payments.. Acquisition-Based Valuation Approach is the best approach to consider when determining any acquisition for the club. This approach involves considering similar previous acquisitions b efore making an investment (Foster et al, 2006). Ability to account for all player-payments greatly contributes towards the appropriate management of the club. Some of the sources of player-payments include, sign-on bonus, transfer fees, and match fees. ConclusionLiverpool football club s one of the most successful clubs in English football. The club has been successful as a result of its effective management and overall business strategies. The new owners have introduced new approaches in management as well as the training of the players. One of the newly introduced approach, sabermetrics, has provided the best evaluation and assessment criteria for both the club as well as the individual performance of the players. The cub has also adopted a new method, Televaulting, for backup and data recovery. The new method ensures that vital business data is safe and secure.

Sustainability And Corporate Social Responsibility

Sustainability and corporate social responsibility indicate the desire of an organization as a responsible citizen to give back to the society through initiatives that seek to better the lives of the people and generally, leaving the world a better place to live. As a global leader in the coffee restaurant business, the size of Starbucks and its activities mean that it wields a lot of power in its areas of operation and its activities can affect societies directly and indirectly. The company’s mission, vision, and objectives guides the company’s quest for sustainability and supports the corporate social responsibility activities and programs that Starbucks undertakes. Starbucks sustainability and corporate social responsibility is focused on three key areas, which include community, ethical sourcing and the environment. At the community level, the company understands that its activities have the capacity to influence positively or negatively on the lives of the communities where it has its activities, whether at the retail level, or at the raw material production level of farmers. At the community level, the company strives to ensure better lives for the people through education support program, bringing people together and providing employment opportunities for people of all ages. These activities are important in supporting and making a difference in people’s lives. For instance, the company works closely with farming communities to not only ensure that the produce is ofShow MoreRelatedCorporate Social Responsibility And Sustainability1423 Words   |  6 Pagesis study of Corporate Social Responsibility (CSR) and sustainability. It mainl y speaks about the origin and the operations of CSR programs in the United States of America from the 1980’s. 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Mars is a private, family owned company and is governed by a Board of Directors.   The Directors are members of the Mars family.   The Mars Board of Directors receives independent advice from four external Board Advisors.   The parent company, Mars, Incorporated is run by a global management team that oversees the day to dayRead MoreBusiness Challenges : Sustainability Is More Than Corporate Social Responsibility1209 Words   |  5 PagesBusiness Challenges related to Sustainability: Sustainability is more than corporate social responsibility. It is a challenge to companies, how they grow and make more profit without harming the environment, society and efficiencies of the employees. When it comes to sustainability issues then Stakeholders are centre of discussion. Businesses face challenges in terms of political environment, ethical, cultural, economic issues. Companies have to design their long term business strategies keepingRead MoreCorporate Social Responsibility ( Csr ) : The Importance Of Meeting Economic, Social And Sustainability Needs1175 Words   |  5 Pageseconomic, social sustainability needs) Author: Supervisor: Sazzad Hossan Royal James Heath 18571849 12th December,2015 Corporate social responsibility (CSR), otherwise called maintainable capable business, or corporate social execution, is a type of corporate self-regulation

Grammatical Aspect of Present Perfect

Nature vs. Nurture Essay - 2118 Words

Nature vs. Nurture Throughout the history of human existence, there have always been questions that have plagued man for centuries. Some of these questions are â€Å"what is the meaning of life† and â€Å"which came first, the chicken or the egg†. Within the past 400 years a new question has surfaced which takes our minds to much further levels. The question asked is whether nature or nurture has more of an impact on the growing development of people. It is a fact that a combination of nature and nurture play important roles in how humans behave socially. However, I believe that nature has a more domineering role in the development of how people behave in society with regards to sexual orientation, crimes and violence and mental disorders.†¦show more content†¦Even the famous psychologist Sigmund Freud believed that sexual orientation was derived from nurture. Freud developed a theory which explains that at birth till the age of four every child is bisexual. Wh en the child reaches the age of around four, he/she begins to learn to withhold their feeling for members of the same sex and start expressing those sexual feeling to members of the opposite sex. Freud proposed the idea that male homosexuality originates when this crucial developmental stage is hindered by some outside force also known as nurture. According to Freud, this can occur when either a chided is raised in a fatherless household or with a domineering mother figure. However, when this idea was actually tested, it did not fall through as many would expect it would (Steen 185). Since many years after Freud’s passing, it has become apparent that nature holds a strong role in the development of sexual orientation of humans. If nurture isn’t the cause for sexual orientation then nature must be. According to Grant Steen, a professor at the University of California, Los Angeles, a large study was recently conducted which gathered gay males who have either identical or fraternal twins or adopted brothers. The goal of the study would be to see if genetics played a role in twins. At the end of the survey more than half of the identical twins of gay men were also found to me homosexuals. At the same time only about 22% of the fraternal twins were found toShow MoreRelatedNature vs. nurture Essay1322 Words   |  6 PagesNature vs. Nurture It is a matter of concern whether human behaviors and characteristics are determined by nature or nurture. If a person’s behavior is inherited directly from the genes of his/her parents or other biological factors, then it is the nature that determines his character. But if the environment that a person grew up in, affects his behavior, then it is the nurture that determines his/her character. 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In fact, this is the central concept in his book that he brings across. An individuals behaviour and actions are 100% determined by its genes and the individual behaves in accordance to ensure the best persistenceRead More Nature vs Nurture Essay1585 Words   |  7 Pages Nature or Nurture? The Determination of Human Behaviour The nature versus nurture debate has spanned over decades, and is becoming more heated in the recent years. Following the mapping of the human genome, scientists are pursuing the possibility of controlling human behaviour such as homicidal tendencies or insanity through the manipulation of genes. Is this possible for us to ensure that humans behave in certain ways under certain circumstances in future? This is highly doubtful, as the determinationRead More Nature vs Nurture Essay570 Words   |  3 Pages Nature vs Nurture The issues pitting nature against nurture are exceptionally significant for the gamut of discoveries that attribute an increasing proportion of traits and behaviours to ones genetic makeup. The resulting variety of physical shortcomings and limitations in each person has, for centuries, been countered by endeavours to improve or interfere where necessary, and every individual is consequently the product of a delicate middle path of balance between the two. The importanceRead MoreNature vs. Nurture Essay794 Words   |  4 Pages Nature vs. Nurturenbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Through time, psychologists have argued over whether only our genes control our behaviors in life or if the environment and the people surrounding us have any effect in our lives. This is called nature versus nurture. We do not know what dictates our behavior, or if it is a combination of both. One question is, if genes control our behavior, are we really responsible for our actions? I think that if we can make choicesRead MoreNature Vs Nurture Essay882 Words   |  4 PagesNature vs Nurture The discussion about nature and nurture can be considered one of the oldest problems in psychology, the main question of which is: Are human traits present at birth or are they developing through experience? (Meyers, 2013). The natural side of the discussion asserts that the facial features and the way of their development strictly through DNA and genetics are transmitted by parents and grandparents. The nurture side of the debate argues that we are born with a clean list andRead MoreNature vs. Nurture Essay1250 Words   |  5 PagesNature vs Nurture   Ã‚  Ã‚  Ã‚  Ã‚  For the past five weeks we have studied three different but influential people in our perspective on human nature class. They are Freud, Plato and Tzu. The main discussion between all of them is nature versus nurture. I will discuss the difference between nature and nurture and then I’ll apply to each of these philosophers and how they react to it.   Ã‚  Ã‚  Ã‚  Ã‚  When looked up in the dictionary the term nature means the universe and its phenomena or one’s own character and temperamentRead More Nature vs Nurture Essay778 Words   |  4 PagesNature vs Nurture Most of us have an intuition that, although our genes provide advantages and constraints, we retain great control over our lives. However, we are developing a second, competing intuition that, like it or not, our genes determine our abilities, our preferences, and our emotions. We would like to think we are much more than the sum of our genes, but scientists have apparently demonstrated that our genes determine some of our most complex behavioral and cognitive characteristicsRead MoreEssay on Nature vs Nurture1052 Words   |  5 PagesNature vs. Nurture M. B. Liberty University Psychology 101 Nature vs. Nurture There has been extensive debate between scholars in the field of psychology surrounding the Nature vs. Nurture issue. Both nature and nurture determine who we are and neither is solely independent of the other. â€Å"As the area of a rectangle is determined by its length and its width, so do biology and experience together create us.†(Myers, 2008, p. 8) Carl Gustav Jung, and leading thinker and creator of analytical

Describe Place Free Essays

Kelas Reguler Pagi dan Sore Mata Kuliah : Bahasa Inggris I Dosen : Restu Arini, S. Pd. Prodi : Semua Prodi Hari/Tanggal : Senin, 19 Nopember 2012 (Reg Sore) Selasa, 20 Nopember 2012 (Reg Pagi) Sifat : Take-Home Test Read the instruction carefully You are going to make video on your oral performance for Mid Test Project. We will write a custom essay sample on Describe Place or any similar topic only for you Order Now The videos are based on the four topics we have discussed in classroom meeting (see the explanation in the box). The video can be made by using any recording media such as hand phone, handy cam, camera, etc which then should be compiled in one CD. You have got about 3 to 10 minutes to present each topic. Label your CD with your name, student number, and major. You are to submit the CD on the exam date. Read the explanation below of how you make t his project: Topic 1 : Introducing Yourself You must introduce yourself by mentioning the following things in your video; Introduce Your Name/Surname; describe Your Education Background; describe Your Competency; Describe Your Prospective Career; Describe Your Hobby, Your family, things you are doing and etc. You are allowed to add more information in order to make your vide o more interesting. Please go to these links to get better idea about how to deal with this topic: http://www. youtube. com/watch? v=CZCfTX oRzgfeature=autoplaylist=PLA7C7BF7961EB4606playnext=2 http://www. youtube. com/watch? v=jiUdDxGlxvI http://www. youtube. com/watch? v=etIpPH5CEdAfeature=related Topic 2 : Description of People Read a biography book about famous people/group of people of any kind of professions (the person you are chosen might be an athlete, a musician, a comedian, a politician or even activists). The book can be written in English or in Bahasa Indonesia. An article taken from internet is not acceptable. Having finished reading the book you must make a description about him/her/them, in the following ways: ? The physical appearance ? The quality of the person using P-M-I Chart (see tool #1) Plus = you are about telling the quality of the person from the positive or good side. Minus = you are to discuss the person’s bad points. Interesting = you are to reveal the things or personality which made this person interesting, in other word his/her charisma or charm. Use the P-M-I Chart as a guideline to make your summary on the biography book you read. In the video, you do not have to show me the P-M-I Chart. You will be scored based on certain requirement (see Scoring Rubric #1) Please go to these links to get better idea about how to deal with this topic: http://www. youtube. com/watch? v=vVeojbg_JgI Arini. MidProject. English1. 2012 1 http://www. youtube. com/watch? v=tMMmJqh4qek http://www. youtube. com/watch? v=sqt_IbqJOLg http://www. youtube. com/watch? v=GrqEANtMqYo Topic 3 : Description of Object Choose an object of the following category: Furniture /Kitchen tools / Electronic Stuff s/ Vehicles / Office Equipments/Music Instruments Make a description on the object you choose. Give as detail information as possible. Go to these link to have clear idea about this topic: http://www. youtube. com/watch? v=H1mAtWACONM http://www. youtube. com/watch? v=kiyNYWGL-yg Topic 4 : Description of Place Choose two places to describe. The first is your hometown or place where you were born or place where you grew up. The second will be the place you are eager to visit. Here you may describe a specific place related to your dream or ambition. For example; you have a plan to continue study after finishing your bachelor degree. MidProject. English1. 2012 2 Scoring Rubric #1 (for description of people) 4 (standard of excellence) ? Develop detailed and convincing observation for each of three categories Identifies own conclusion and provides convincing and detailed rationale for choice ? Information is accurate, detailed, well, organized and presented with clarity 3 ( Exceed ? Develops convincing observation for each of the three categories acceptable ? Identifies own conclusion and provides detailed rationale for choice standard) ? Information is accurate and organized 2 ( meets ? Develop basic observation for each of the three categories acceptable ? Identifies own conclusion and provide rationale for choice standard) ? Information is accurate 1 ( needs improved ? Observation are incomplete and /or incorrect to meet acceptable ? Identifies own conclusion but does not explain rationale standard) ? Information is inaccurate, vague or missing Scoring Rubric #2 (for description of object and places) 4 (standard of excellence) ? Identifies multiple convincing and insightful examples of what a specific trait looks like/sound like/feels like ? Uses precise and detailed vocabulary to support description of examples 3 ( Exceed acceptable standard) ? Identifies multiple convincing examples of what a specific trait looks like/sound like/feels like Uses detailed vocabulary to support description of examples 2 ( meets acceptable standard) ? Identifies appropriate examples of what a specific trait looks like/sound like/feels like ? Uses appropriate vocabulary to support description of examples 1 ( needs improved to meet acceptable standard) ? Identifies examples of what a specific trait looks like/sound like/feels like that are erroneous or inappropriate ? Uses vocabulary that is vague and /or is incorrect Good Luck Arini. MidProject. English1. 2012 3 How to cite Describe Place, Papers

Strategic Management Nintendo Company Limited is Gaming Industry

Question: Discuss about the Strategic Management Nintendo Company. Answer: Introduction Nintendo Company Limited is an old firm in the gaming industry. The serves foreign markets like USA and Europe in by delivery video games to the consumers. Initially, the company was called Marafuku and dealt with the manufacture of playing cards. It changed the name in the year 1951 and started been known as Nintendo Koppai. During this time the company was manufacturing and selling hanafunda also known as the flower cards. The company officials afterward saw the need to change the name of the company Nintendo company to cater for all the activities it was involved. The multinational corporation started carrying out taxi services, a TV network, selling toys, Food Company and a hotel chain. All these services were aimed at making more profits for the company (Badurdeen, et al. 2010, pp.1824-1828). Eventually, in 1970's the company entered the video game market in Japan in anticipation of greater returns. It acquired legally the right to manufacture and distribute its first video game console the Magnavox Odyssey Video console. The company then was targeted the local market to purchase its products. It went on to create and distribute the color TV game-6 home video game console. During this time the company was under pressure make new products to ensure market leadership. It employed the legendary creator and manufacturer known as Shigeru Mayimoto who was still a student but later became of the greatest creators of games such as Mario and the Legend of Zelda series. The company has transformed over the years with the help of great creators and innovators such as Shigeru and Gumpei Yokoi. The management of the company has propelled it to withstand competitions from businesses and still be among the market leaders. It is third after the Sony group entertainment producing the Play Station 4 home console and the Microsoft Company providing the Xbox one home console (Egenfeldt-Nielsen, Smith, and Tosca, 2016) Industry analysis Industry analysis is the study of the nature of the industry that the Nintendo Company serves and sees the various factors that may influence its operation. Initially, the company was had sole existences, but due to the changes there are many new entrants into the markets who products same produces or substitutes (Grant, 2016) Profitability Technology has led to cheap ways of executing duties. The gaming industry is very profitable for the entrepreneurs. The profit comes from; Globalization- gaming companies, have the ability to sell their games in international markets thus get high returns. Creativity and innovation- the ability of a firm to create unique products guarantee it big sell as customer needs are ever changing. Technological advancement- technology has brought new ways of doing work which is simple and also it has led to the growth of the mobile technology increasing the platform for people to access video games. Scores of customers- all the individuals in the world are engaged in gaming, and this provides a larger market for the firms' games. High-quality services- companies that offer high-quality games without problems attract scores of customers who increase their sales. Competitor analysis Competition is inevitable for any company in the market as the supplier are many with fewer buyers. All the businesses struggle and strive to attract the highest numbers of customers to increase its sales thus get huge profit margins. Nintendo Company has had many competitors in the market, and they include Sony Company and the Microsoft Company. Competition makes firms management put up strategies to compete effectively. Technological changes have been the greatest contributor to the high competition in the market. Despite the Nintendo Company having many inventions and new products they still cannot be the market leaders (Fleisher, and Bensoussan, 2015). Competitor analysis aims at identifying the strengths and weaknesses of the opponent to utilize them to the benefit of the organization. A company can defeat an opponent by clearly knowing what they do better those them. In the case of Nintendo Company, the competitors have high-quality video game consoles which attract more customers. The customers also had the need to change the supplier as Nintendo Company has been in existence for a long time. Change is good as rest, and this has added a disadvantage to the firm as they prefer the new investors in the market. Some of the competitors such as Sega have no strategic marketing plans which serve as a weakness making then exit from the market leaving little competition the company (Rothaermel, 2015). Macro environmental factors Many factors affect the way the company carries its activities. They include the internal and external environmental factors. Internal factors are the ones the firm has control over to enable its success while the external factors are out to control the business. The company tries to eliminate the internal factors but the external factors it finds ways to minimize their weight or implications on the firm enterprise (Ogendo, 2017, pp. 77-88). Nintendo company main internal factors that have great consequences for the enterprise success are the employees, competitors and the customers. The staff decisions and execution of duties determine the success of the company. They can, however, be regulated by the management to ensure they conform to the functions given. The creativity and innovative of the workers makes the organization come up with better video games consoles. Competitors are a great challenge to the business success. Sony, the most significant competitor, holds 53% of the market share while the second threat is the Microsoft Company with 28.5%. The opponents control a large number of customers, and the management must find ways to produce goods that have high customer attraction. Customers are the buyers of the company's video game console and their tendency to choose competitors to make the company lack market for its products. Nintendo firm, therefore, should ensure that it maintains customer loyalty (Teece, 20 10, pp.172-194). Company corporate strategy Companies undertake many activities to make sure that they survive in the competitive environment. Company business plan is the ways the firms firm strives to provide value for all the activities it executes. The aim is to ensure that the corporation competes effectively in the market and all its activities are successful. Corporate Strategies are plans that any business undertakes that can affects the whole gaming industry. The Nintendo Company has engaged in partnership with the DeNA Company as a strategy to enter the 9th generation of video game consoles. The aim of the company is to provide gaming for smart devices, smart phones, phablets, etc. and a dedicated game platform. The platform will be run by a new concept under the development codename NX. The partnership of the company has led to the creation of the Miitomo,' smart phones and they will change the modes of operation in the market. However, the firm must be very careful with the adoption of the new concept as it can lea d to its failure. Like the Sega Company which was once a great rival in the market but a wrong decision made it removed in the market due to failure to meets its objectives (Contractor, Kumar, Kundu, and Pedersen, 2010) Company Business Strategy Company plan of activities is planning the company undertakes which can completely change the way it carries out operations. The procedures are taken to ensure that the company produces products that compete effectively in the market. In the 19990's Nintendo was facing great competition from the competitors making it make a strategic decision to change the focus of manufacturing and creation of game video console. In 2000's the competitors were concentrating in hardware and graphic in manufacture by the Nintendo Company went in a direction by focusing on motion sensor technology. The company had earlier developed the Nintendo DS and the Wii. The new direction was done on the Wii, and the motion sensor technology was with the Wii Remote and the Wii sensor bars. The new inventions of the Wii were very satisfactory to the firm making it get very high sales as it sold 101.63 Million units and 913.13 Million games worldwide. Creativity and innovations are transparent modes of ensuring company business strategy is achieved through unique ways of production of products that have high demands in the market for firms. Managers have the duty to oversee the execution of the enterprise functions in the right way which will lead to the achievement of the goals and objectives. Strategic leadership Leadership is crucial to the success of any organization. Shareholders of the business appoint managers to run the business activities on their behalf. Managers, therefore, have the duty to ensure that targets are met promptly without delays. In the case study, there are some people who acted as the leaders of the Nintendo company and make great contributions. Shigeru Mayimoto created the most famous games of Mario and The Legend of Zelda Series. The two games brought huge profits to the firm through their huge sale. Gumpei Yokoi, an old member of the enterprise, was a great leader who led to many inventions. In 1980, he invented the game and watches. In 1989, Yokoi and his Nintendo R D one team developed the Game Boy which was later advanced to many versions e.g. Game Boy Advance, Game Boy Advance P and the Game Boy Micro. In 1995, Yokoi made his last invention of the Virtual Boy game console. It only sold on USA and Australia market, and it had least sales. Even though it was a critically commercial failure, it was a bridge to more invention in the gaming industry. The market competitors must have best leaders for them to be market leaders (Azar, and Shafighi, 2013, p.432). Importance of gaming in the world Gaming activity is no longer game for children but all the people in the society. In Australia, research shows that the average gamers are of 33yrs. In every ten persons at least one of the people is a gamer. Percentages of the people who play video games are as follow; 78% are 18yrs and order, 49% are from 50 years and above and 37% are 65 age and above (Phan, Jardina, Hoyle, and Chaparro, 2012, pp. 1496-1500). The main reasons for playing video games are; Improve personal skills. Improve the coordination and dexterity. Fight dementia among people. Increase the mental stimulations. Current position of this company/industry Technological changes have changed the world especially the gaming industry. In Australia for example majority of the people play the game. Games nowadays are available in mobile phones and computers. The people have changed from the traditional video game consoles and handheld devices to the mobile technology. The gaming industry has, therefore, change completely over the years (Astrachan, 2010, pp.6-14). Nintendo Company has tried to cope with the variations in the environment and also remain competitive. Currently, the company has put up strategies to adapt to the changes in the environment. The company has engaged in a partnership, and this will improve the quality of products. The smart mobile device produced is itself significant achievements and an indication that the corporation is conforming to the new changes in the society. The company is in the 3rd position in the market, but if the new changes are efficient and attract more customers, it will grow to higher levels in the industry (Purce, 2014, pp. 67). Conclusion The future of the gaming industry is bright as the new technological changes are marketing the industry to have more users regardless of their age, gender, social class, etc. The returns are expected to be high for the shareholders. As the market growth, the probability of risks increases and managers should ensure that before a decision is adopted thorough investigation and consultation is done to avoid any errors (Puccio, Mance, and Murdock, 2010). 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